On February 23, 2023, Homeofarma officialized its new social objective and expanded its scope of work which now aims at also providing solutions powered by artificial intelligence, automation, and systems engineering.
When Corrado Sacripanti, CEO and Founder of Homeofarma, launched the company in 2014, little did he know that less than a decade later, his two sons – Roberto and Fausto – would turn the once healthcare-focused company into a decentralized digital powerhouse. The two will now be leveraging their combined 18+ years of experience in the industry to deliver world-class strategies for new international clients – to increase the company’s global reach.
As an IT expert and system engineer, Fausto has 13+ years of experience in governing IT projects from start to finish as Demand Lead and Requirement Manager and has worked as Project Manager in several local and international projects focused on e-commerce adoption and CRM implementation for various Fortune Global 500 companies.
As a chat marketing expert and developer, Roberto specializes in helping companies scale through custom automation systems – like the predictive beta model he and his team developed in May 2022 to increase employee performance for a Fortune 500 company. Just in its primitive state, it was estimated to cut costs by 27% and generate close to $1,000,000 in revenue.
However, the technological proactivity of Homeofarma is no news to the locals. Everyone remembers when in 2016, a young Roberto debuted what then was one of the very first interactive kiosk experiences in the region. Fast forward to today, and that piece of innovation has generated more than $300,000 in extra revenue and captured 61% more foot traffic.
Today, it is artificial intelligence and chatbots that are at the forefront of the next technological shift in consumer behavior – and Homeofarma is ready to embrace it.
To further put things in perspective: 4.1 billion people use messaging apps daily, and 6 of the top 10 most downloaded apps globally are indeed messaging. Therefore, it is safe to say that since the first chat app was built in the 90s, there has been a generational shift in consumer behavior that has led today’s society to be now predominantly centered around direct messages and text exchanges.
Recognizing this trend and implementing a chat marketing strategy can help any type of business gain a competitive advantage and increase sales without the need for a sales team, appointment setters, or expensive websites. More information on how to bridge the gap between traditional selling and conversational commerce can be found at https://www.homeofarma.co/
About Roberto Sacripanti
Roberto Sacripanti is a chat marketing expert and analytics developer focused on helping coaches and course creators scale with smart-auto messages and conversational funnels.
Media ContactCompany Name: Homeofarma SRLContact Person: Roberto Sacripanti, MBAEmail: Send EmailCountry: ItalyWebsite: http://www.homeofarma.co/
