Shock of NYFW, China Beauty Brand – Eve Charm

November 28 18:45 2018

New York Fashion Week as the kick-off of 4 International fashion weeks, brought big attention in the passing autumn. It continues the tradition of gathering International leading brands and cross-industry creative pioneers. Among all the pioneers, who gave a shock for New York Fashion Week (NYFW) also included a skin-care legend brand from east – Eve Charm.

Shock of NYFW, China Beauty Brand - Eve Charm

By making efforts presenting perfect skin for models on show stage, Chinese brand – Eve Charm with its oriental esthetics and skin-care performance, vanquished many western brands, became the assigned brand in NYFW. In this International range beauty battleground, Eve Charm has handled the 360° trials from a large amount of medias and cameras from different countries, also became the portable skin-care little thing for super models and fashion icons.

Shock of NYFW, China Beauty Brand - Eve Charm

As an outstanding brand in biobeauty area in China, Eve Charm does not only offered the excellent products for NYFW, but also had great performance in HOT NOW CHINA Select Fashion Award, which had been held in the landmark of New York – PIER 59 STUDIOS in 9th, September. Eve Charm has glaringly won the award of Global Fashion Beauty Industry Meritorious Service.

Shock of NYFW, China Beauty Brand - Eve Charm

The founder of Eve Charm brand– Miss Chen Yurong, President of the mother group – Lansee group – Ling Yuanqiang had also attended the event, they joined hands with International super model – Fu Huanhuan to present Eve Charm together, which attracted many discussion on the internet.

Shock of NYFW, China Beauty Brand - Eve Charm

Miss Chen made a speech on the award that, Eve Charm as a professional cosmetics brand under Lansee Group, is building an ecological circle of beauty industry. Established for 10 years, it has covered 70% high-end beauty salon channels, cooperating with 2000 partners, it did witness the development of China beauty industry. This time in NYFW, by cross-industry creation with Chow Tai Fook, they had a new understanding for internationalization. Beauty has no boundaries, Eve Charm will firmly promote oriental beauty sense to the world, encourage more female to become their own beauty spokesperson.

While the speech of Miss Chen, new logo of Eve Charm get firstly published world-wide in a video, using a simple butterfly swing to express the principle of eastern beauty – “real beauty is seldom loud”. The words of the brand follows the western principle “less is more”, implied that Eve Charm as a pioneer of oriental cross-industry in beauty area, it’s exploring the possibility about beauty in the world quietly and delivering the international big beauty sense.

In NYFW this year, Eve Charm connected with Chinese Jewelry magnate brand – Chow Tai Fook, devoted into charity to empower arts. It sponsored Chow Tai Fook New York fashion cross-industry art exhibition, supporting Chinese new generation artist to achieve their dreams.

Shock of NYFW, China Beauty Brand - Eve Charm

Going through the river of time, looking back of 10 years developing, Eve Charm grew from nobody to leader of China beauty industry, from China market to stepping into International leading fashion event. This participation into NYFW is indeed an upgrade for Eve Charm brand level. Fashion has no limitation, art has no limitation and of course beauty has no limitation as well, that Eve Charm will keep the pace going deep into oriental beauty industry and never stop!

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